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2001 Press Releases

ERA Franchise Systems LLC
6 Sylvan Way
Parsippany, NJ 07054
(973) 428-9700
Media contact: Stacy Quinn
(973) 496-7904  
stacy.quinn@ERA.com
FOR IMMEDIATE RELEASE 

ERA REAL ESTATE OFFERS ONE-STOP WEB SHOPPING
ERA® Express Listing Makes Home Buying Easier, More Convenient

PARSIPPANY, NJ (September 10, 2001) – Responding to today's fast-paced "tomorrow is too late" world prompted ERA Franchise Systems to develop its new ERA Express Listing service. With the click of a mouse, potential homebuyers can quickly and easily view property listings at their computer, 24 hours a day.

The ERA information system is easy to use. Consumers first obtain ERA express listing numbers directly from the real estate section of a local newspaper, from a broker or listing agent, or directly from a yard sign located in front of the property. Then simply enter the ERA Express Listing code at www.ERA.com to be see photos of the interior and exterior of the property and, in some cases, a 360° virtual tour of the property.

"The ERA Express Listing saves homebuyers time in the process of looking for a new home" says Deborah Bifulco, senior vice president of Marketing, ERA Franchise Systems LLC. "Our service is distinct. When a home is listed with an ERA broker, it is designated an ERA Express Listing number which the potential buyer can use to visit the property in the convenience of their home or office. It reduces the hassle of driving around to find homes that are no longer on the market. Our client's time is valuable. Researching homes has certainly changed for the better."

In addition to viewing a residence, prospective homebuyers can obtain vital statistics on the property, including a complete description (number of bedrooms, bathrooms, etc.), features and amenities, a map of the neighborhood, mortgage information and a mortgage calculator. Home listings can be emailed to friends or other family members as a helpful communication tool. Most importantly, ERA sales agents can be reached via email or telephone to arrange on-site visits.

ERA Franchise Systems LLC, a subsidiary of Cendant Corporation (NYSE:CD), is a global leader in the residential real estate industry with nearly 30 years experience in developing consumer-oriented products and services. The ERA Real Estate network includes more than 2,500 independently owned and operated brokerage offices with more than 28,000 brokers and sales associates throughout the United States and 26 other countries and territories. ERA is available to consumers on the Internet at www.ERA.com. Also view our listings at www.REALTOR.com®. 

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