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ERA MAUI REAL ESTATE ACHIEVES SUCCESS AMID ECONOMIC SLUMP
ERA® affiliate drafts formula for success to weather Hawaii's worst downturn PARSIPPANY, NJ, May 20, 2002 — It is well known that the real estate industry stayed strong during the current downturn, helping to buoy the overall statistics on America's economy. For a business community seeking success stories in tough economic times, ERA Maui Real Estate of Kihei (HI) has one to tell. During recent years, ERA Maui Real Estate withstood one of Hawaii's worst episodes, lifting statistics and spirits by showing that persistence generates its own good luck. "Hawaii had a nine-and-a-half-year recession," explains Rosie Poree-Hogin, who co-owns the brokerage with her husband, Steve Hogin. "We were just coming out of it, and then we were faced with September 11. Through these difficult times, we kept our agents focused on where we were going as a company and how we were going to get there together. The secret to our success is that we didn't listen to the bad news; we just set our sights and kept going." Despite a sluggish economy, ERA Maui Real Estate has grown into one of the top companies in the global network. The company is now the No. 1 ERA franchise in Hawaii, and has consistently ranked in the Top 100 ERA companies nationwide. "We are striving for the Top 50," Rosie said. "I know we can do it if we were able to make it through the difficult times." ERA Maui Real Estate has backed up this sense of optimism with hard work. The motto on the company's Web site is a prime example: "Some succeed because they are destined to, while others succeed because they are determined to." Steve said the company's Web site takes advantage of technological and community connectivity to achieve customer satisfaction and commercial success. "Cooperative links with many local businesses help us to market our real estate services to a variety of people," Steve added. "Our company's relocation to a shopping mall also helped us tap into a different market. The relocation was one of our smartest business decisions. It costs us more money, but it actually pays for itself because of the visibility and foot traffic." In an ongoing effort to assist the island's diverse population, the brokerage's sales associates are fluent in several languages, including German, Spanish and Japanese. "Customer satisfaction is just as important as employee satisfaction, which is key to the success of ERA Maui," said Rosie. "Steve and I own the company, but the agents direct the company. We are family. Giving back to the community also helps us foster the spirit of family." Every year, ERA Maui Real Estate hosts everything from golf tournaments to roadside barbecues to benefit the Muscular Dystrophy Association, the official charity of ERA Real Estate. The company was recently presented with an award during the ERA 2002 International Business Conference for its MDA fund-raising efforts.
About ERA Franchise Systems LLC
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