|
|
|
ERA FRANCHISE SYSTEMS LLC ENHANCES ITS GUARANTEED HOME SALE PROGRAM TO BENEFIT AFFILIATES & CONSUMERS
More homes now qualify for ERA® Sellers Security® Plan PARSIPPANY, NJ, August 7, 2002 - ERA Franchise Systems LLC announced last week at its annual meeting of top sales associates in Bermuda that it has raised the appraised value of homes eligible for its Sellers Security Plan, a unique program that offers consumers an assured sale of their home. In an effort to make the program available to more ERA affiliates and consumers nationwide, the ERA Sellers Security Plan's maximum appraised value has jumped from $300,000 to $450,000. "The qualifications for the Sellers Security Plan were evaluated and found not to be congruent with current real estate market conditions," said Brenda W. Casserly, president & COO, ERA Franchise Systems LLC. "This revision will now include those markets whose median price is $450,000." Simply stated, the ERA® Sellers Security® Plan* means "We Will Sell Your House, Or ERA Will Buy It! ®" Created to assist sellers whose current residence needs to be sold to enable their next home purchase, the program uses a "Five-Point Marketing Plan" to help maximize the marketability and sales potential of a home. Customers are guaranteed a sale and closing date once they meet requirements and accept the ERA offer. The homeowner is then advanced equity of up to $150,000 for the purchase of a new home. Walt Tamulinas, president, ERA North Orange County Real Estate in Yorba Linda (CA), says with the new appraised value, approximately 80 percent of his customers will qualify for the ERA Sellers Security Plan, as opposed to the 20 percent before the increase. "The Sellers Security Plan is the best kept secret in the real estate industry," says Tamulinas. "Now that homes within our average sales price qualify for the program, we will have many more opportunities to use this program, which will give us a competitive advantage in our marketplace. Not only is it a great marketing tool, but it's an insurance policy for home sellers. This will become an even more valuable tool as the market stabilizes and there is less competition for homes." Judy Reeves, president of Burgdorff ERA in Northern New Jersey, also says her offices will be able to utilize the program more frequently now that the Sellers Security Plan offers a sale price that reflects average home sale price in the company's marketplace. "Although our market is currently undersupplied with inventory, there is a strong need for this program in some specific situations," she explains. "One great example is in new construction. Most builders will not start to construct a new home for a buyer if that buyer's current home is not sold. This program eliminates the uncertainty of contingency offers." * Certain costs, conditions and limitations apply to the program.
About ERA Franchise Systems LLC
|
