2002 Press Releases

ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700

Media contact: Stacy Quinn (973) 496-7904   stacy.quinn@ERA.com

FOR IMMEDIATE RELEASE 

PARSIPPANY, NJ, August 22, 2002 - Brenda W. Casserly, president and COO of ERA Franchise Systems LLC, will appear on News 12 New Jersey's business program on August 24-25 to discuss recent studies that indicate female homebuyers are a fast-growing segment of the housing market. She will also address the trends in today's industry as well as unique ERA products and services.

Hosted by Marlene Waldock, "New Jersey Business" invited Casserly to offer her insight about the increasing number of women-owned franchised real estate brokerages and the emerging market of female homebuyers.

"Households headed by women represent a growing segment of the housing market," said Casserly. "Fannie Mae's research indicates that by the end of the decade, female-owned households are projected to increase to almost 31 million, which is nearly 28 percent of all households."

Casserly will also discuss some of the unique products and services offered by the brand such as the ERA® Sellers Security® Plan, a program that offers consumers an assured sale of their home.

The program will air on Saturday, August 24 at 7 a.m. and 3:30 p.m., and Sunday August 25 at 4:30 a.m., 11:30 a.m. and 5:30 p.m.

About News 12 New Jersey
News 12 Networks, the first, largest, and most watched regional news service in the nation, delivers local news 24-hours a day to approximately 3.3 million cable homes in the New York tri-state area. Viewers in the region have come to depend on News 12 Networks for unbiased, in-depth reporting about the issues that matter most to their hometowns and families.

About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA real estate network includes more than 28,000 brokers and sales associates throughout the United States and 29 other countries and territories. Each ERA office is independently owned and operated. ERA information is available to consumers on the Internet at ERA.com. ERA properties can also be viewed at REALTOR.com®.

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