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ERA REAL ESTATE BECOMES FIRST NATIONAL REAL ESTATE FRANCHISE TO OFFER WIRELESS ACCESS TO ITS WEB SITE
ERA.com Mobile provides brokers and sales associates greater marketing power PARSIPPANY, NJ, February 26, 2004 – Underscoring its commitment to remain at the technological forefront of the real estate industry, ERA Real Estate announced today the introduction of ERA.com Mobile. This exciting wireless software enhancement allows ERA® real estate professionals, as well as their customers, complete access to ERA.com home listings from wireless tools, including cell phones and personal digital assistants (PDAs). ERA Real Estate is the first national real estate franchise to offer this innovative service. Now, consumers with Web-configured cell phones or handheld systems can log on to their browser, type in "www.ERA.com" and connect instantly to thousands of property listings, along with many other features and tools. In addition, this convenience makes ERA real estate professionals better equipped to meet the needs of the rapidly growing number of mobile, tech-savvy consumers looking to buy or sell a home. "With the introduction of ERA.com Mobile, our exceptional network of brokers and sales associates possess a distinct marketing advantage within the industry," said Brenda W. Casserly, president and COO, ERA Real Estate. "We also offer consumers the added convenience of accessing a multitude of tools and resources, in addition to the expert knowledge and guidance of our real estate professionals, from literally anywhere, anytime. This truly sets us apart in today's competitive market."
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