2004 Press Releases

ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 FOR IMMEDIATE RELEASE

Media contact: Steven Alessandrini (973) 496-7904 steven.alessandrini@era.com

PARSIPPANY, NJ, July 29, 2004 – In an ongoing effort to provide its real estate professionals with the latest and most intuitive Web tools available, ERA Real Estate today announced the introduction of ERA® Super Profile. Designed to meet growing consumer demand for increased online access to real estate professionals, ERA Super Profile allows sales associates to easily build, edit and maintain their own customized mini-Web sites.

With ERA Super Profile, no expert-level knowledge of Web site development or hosting is required. Users simply "drag and drop" any text, photos and links they desire into the Super Profile Web site template to create an attractive online marketing vehicle.

These Super Profile sites will reside on ERA.com, so sales associates will not encounter the costs and worries associated with outside hosting organizations. Plus, sales associates can have their own personalized domain name redirect to their Super Profile site, allowing them to use their customized Web site address on all their marketing materials.

"We understand how important it has become in the real estate industry to effectively market to consumers online," said P.J. Martin Smith, senior vice president of marketing, ERA Franchise Systems LLC. "We are committed to developing new tools and services for our sales associates that will assist them in increasing and improving their presence on the Web. We believe the ERA Super Profile program helps accomplish this goal."

There are no hosting or design fees associated with the ERA Super Profile program. Sales associates can edit their sites as often as they like, and can even update the template layout to help keep the look of their sites fresh over time. If a sales associate chooses to update his or her Super Profile, all the data, photos and links located on the previous layout seamlessly and automatically transfer to the new profile.

About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA® real estate network includes approximately 30,600 brokers and sales associates throughout the United States and 30 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA® information is available to consumers at ERA.com. ERA® properties can also be viewed at Realtor.com. For additional information about ERA Franchise Systems LLC as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at http://www.cendant.com/media/.