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ERA REAL ESTATE RECOGNIZED BY J.D. POWER AND ASSOCIATES FOR HIGHEST OVERALL SATISFACTION FOR FIRST TIME HOMEBUYERS
PARSIPPANY, NJ, January 3, 2005 – ERA Real Estate today announced it is the recipient of the 2004 J.D. Power and Associates Award for "Highest Overall Satisfaction For First Time Home Buyers Among National Full Service Real Estate Firms." This marks the first time in the global real estate brand's history that it has received this distinction. "We are extremely proud to be honored by such a well-respected organization as J.D. Power and Associates," said Brenda W. Casserly, president and COO for ERA Franchise Systems LLC. "Buying a home for the first time can be a rather daunting experience. Being ranked highest in customer satisfaction with first time buyers illustrates the tremendous care we take to help our clients, both first time and repeat buyers alike, find the ideal home while making the buying process as enjoyable as possible." According to a recent survey by the National Association of Realtors, first time homebuyers currently account for 40 percent of all home purchases in the United States. ERA Real Estate offers a host of products, services and materials dedicated to meeting the unique needs of this significant portion of home purchasers. The ERA® ANSWERS book, available to consumers at their local ERA office or online, is a free resource guide that addresses more than 90 of the most frequently asked questions about buying and selling a home. The company also offers dedicated brochures, flyers and seminars geared for first-time homebuyers. ERA Real Estate's award winning Web site offers convenient features for first time homebuyers such as My ERA.com, My Virtual Assistant and Create A Room which are designed to help make the buying process easier and more personalized. Through ERA Mortgage, first time buyers also have access to flexible mortgage options such as 100 percent financing and no-interest loans which are designed to meet their specific needs. The J.D. Power and Associates 2004 Home Buyer/Seller Satisfaction StudySM. Study based on responses from 4,977 home buyers and sellers and was conducted for Cendant Corporation by J.D. Power and Associates.
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