ERA Logo My ERA.com | Find an Office | Find a Sales Associate | Find a Relocation Specialist | Español.era.com
Newsroom at ERA.com

ERA Franchise Systems LLC
1 Campus Drive
Parsippany, NJ 07054
(973) 428-9700
FOR IMMEDIATE RELEASE
Media contact: Steve Alessandrini
(973) 496-7904
steven.alessandrini@era.com

ERA REAL ESTATE EXPANDS ONLINE PRESENCE FOR ITS LISTINGS
National real estate network makes listings more 'discoverable' and 'searchable' online with Google Base

PARSIPPANY, N.J., (August 3, 2006) – By providing its listings to Google Base, ERA Real Estate helps make its home sellers' listings more searchable online. Google Base offers content providers such as ERA Real Estate the ability to provide property-specific attributes therefore increasing the chance that an ERA® listing will appear in the results of relevant queries. Based on the relevance match, a listing may also appear in search results on Google, Froogle and Google Maps.

"A large majority of today's real estate consumers are starting their home search online, but they are getting to this information in a number of different ways," said Brenda W. Casserly, president and CEO for ERA Real Estate. "By working with the Internet search leader, Google, we have created another important online marketing venue that, in addition to our brand Web site, will generate exposure for our affiliates and their listings."

Online home shoppers can now find the ERA listing information on Google that precisely matches their home search needs and preferences. From their search results, they can then link to ERA.com to access additional property information, contact a sales associate or utilize other real estate related resources on the Web site.

"As a company founded on technology, ERA Real Estate is committed to utilizing the Internet to provide the best service possible to both our affiliates and the homebuyers and sellers they serve," said Casserly. "Working with Google is just the latest example of our ongoing effort to maximize the power of the Internet to help our affiliate brokers and sales professionals best market their clients' properties."

About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. Since 1977, ERA Real Estate has teamed with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes more than 33,000 brokers and sales associates and approximately 2,800 offices throughout the United States and 49 other countries and territories. Each office is independently owned and operated. ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Franchise Systems LLC information is available at: ERA.com.

DCSIMG
Equal Housing Opportunity ©2008 ERA Franchise Systems LLC. All Right Reserved. ERA® and Always There For You® are registered trademarks licensed to ERA Franchise Systems LLC.
An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.
View our Privacy Policy and Terms and Conditions.