ERA Franchise Systems LLC 1 Campus Drive Parsippany, NJ 07054 (973) 428-9700 FOR IMMEDIATE RELEASE

Media contact: Darren Hoffman 973-407-7904 darren.hoffman@era.com

PARSIPPANY, N.J. (March 12, 2009) – Building on the strength of the market for luxury homes, leading real estate brand ERA Franchise Systems LLC, announces new enhancements to its ERA® International Collection program for the global marketing and sale of luxury properties. Representing the most desirable properties listed by ERA brokers from around the world, the ERA International Collection provides clients with the highest level of service before, during and after the sale of a luxury property.

Key Points:

• ERA Real Estate improves worldwide marketing and sale of luxury properties with newly enhanced International Collection program
• International Collection program provides clients with highest level of service before, during and after the sale of a luxury property
• ERA Real Estate brokers that wish to list International Collection properties must meet strict requirements for membership in the program

"The expanded scope of the ERA International Collection builds on our years of experience serving the luxury market and reflects our long-term commitment to delivering an unsurpassed level of attention and performance to clients who demand the very best," said P.J. Martin Smith, senior vice president, marketing, ERA Franchise Systems LLC. "Additionally, the program has a vigorous training and certification process that helps ERA brokers surpass the unique expectations of this demanding market segment."

The updated ERA International Collection Web site, www.ERADistinctiveProperties.com, features luxurious new graphics, a distinctive logo, new signage and marketing collateral that evoke the richness of the properties eligible for inclusion in the Collection. Providing improved services to the luxury market, listings in the ERA International Collection receive an enhanced presence on the site, including larger photos, easier navigation and a leading edge distribution strategy. Listings will also be included on dozens of partner sites and in leading print publications that target buyers and sellers of luxury properties worldwide.

Furthermore, the new site includes a Luxury Living section specifically designed to bring buyers and sellers together with a wide array of information aimed to meet their specific needs. For instance, if customers want to learn more about trends in luxury living, they can access "top ten distinctive living lists," which feature information about popular cars, vacations and restaurants. As ERA Real Estate continues to improve upon the evolving world of luxury marketing, the International Collection program is uniquely positioned to address new markets and to offer exceptional and dedicated personal service.

To help ensure ERA International Collection program clients receive the highest quality service, ERA affiliates that wish to list ERA International Collection properties must meet strict requirements for membership in the program. Among these requirements is the completion of an exclusive course of study in all aspects of the skills and knowledge required to serve this specialized market.

Member brokers also receive access to reference resources for serving the luxury market, including a personalized "tool kit" containing marketing guidelines for the ERA International Collection, in-depth analyses of luxury market trends, and a roadmap of marketing strategies, techniques and technology designed to satisfy the expectations of discerning sellers of high-value properties.

For more information about the ERA International Collection, visit www.ERADistinctiveProperties.com.

About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. Since 1977, ERA Real Estate has teamed with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes more than 33,000 brokers and sales associates and approximately 2,800 offices throughout the United States and 49 other countries and territories. Each office is independently owned and operated. ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Franchise Systems LLC information is available at: ERA.com.